Tag: Creating Emotional Impact
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Leverage Antagonism. Don’t please died-hard fan,take advantage of anti-fan
Where there is light, there are shadows; where there is white, there is black. For a brand to truly have depth, it needs substantial shades of gray. Icons like The Godfather and Batman embody this duality—neither fully dark nor fully light. The righteous may lead peaceful lives, but it is the reformed rebel whose story…