Leveraging Momentum

Leveraging Momentum' details how to identify and utilize these trends to optimize brand strategy and achieve sustained business success.

Do not create cognition; instead, borrow it.

Whatever is in her mind, that’s what you should use. Lead “Shaping a person’s character takes time, while changing someone’s mind requires money. Time and money, coincidentally, are the most precious commodities in a market economy. A small brand often cannot afford
April 15, 2024

people to be thankful for

Reflecting on life’s journey, it becomes clear that sometimes the most challenging people teach us the most valuable lessons. Here are seven types of people you might encounter, each offering a unique lesson that can help you grow: In the entrepreneurial world,
April 18, 2024

Leverage Bias, Not Just Consensus

The impulse to consume is the cornerstone of civilization’s progress. Consensus is the endpoint of bias, and when things reach their endpoint, life ceases. Therefore, it is essential to continuously seek out biases within consensus because bias is what fuels vitality. Human
April 18, 2024

Leverage Intelligence, Not Just Strength

Understanding the hidden meanings behind brand positioning statements can save you from unwisely spending on misguided purchases. “Premium” positioning usually means higher pricing. “Professional” suggests facing strong competitors, positioning the brand as a second-place choice. “Far ahead” often indicates an attempt to
April 18, 2024

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