Category: Leveraging Momentum

  • people to be thankful for

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    Reflecting on life’s journey, it becomes clear that sometimes the most challenging people teach us the most valuable lessons. Here are seven types of people you might encounter, each offering a unique lesson that can help you grow: In the entrepreneurial world, you’ll meet a wide array of characters. Remember to be thankful for those…

  • Leverage Bias, Not Just Consensus

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    The impulse to consume is the cornerstone of civilization’s progress. Consensus is the endpoint of bias, and when things reach their endpoint, life ceases. Therefore, it is essential to continuously seek out biases within consensus because bias is what fuels vitality. Human Weaknesses There are three fundamental weaknesses in human nature: Whether in entrepreneurship, product…

  • Leverage Intelligence, Not Just Strength

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    Understanding the hidden meanings behind brand positioning statements can save you from unwisely spending on misguided purchases. “Premium” positioning usually means higher pricing. “Professional” suggests facing strong competitors, positioning the brand as a second-place choice. “Far ahead” often indicates an attempt to capture the market with low prices. “Cost-saving” targets lower-tier markets. “Service-focused” may imply…

  • Leverage Antagonism. Don’t please died-hard fan，take advantage of anti-fan

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    Where there is light, there are shadows; where there is white, there is black. For a brand to truly have depth, it needs substantial shades of gray. Icons like The Godfather and Batman embody this duality—neither fully dark nor fully light. The righteous may lead peaceful lives, but it is the reformed rebel whose story…

  • Leverage, Highlighting Flaws Over Virtues

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    When your logic is rigorously applied, all you can produce is mere correctness devoid of substance. When chatting with a girl, what’s the first thing to discuss? You can trust me, it’s definitely not praising her virtues but rather discussing her flaws. By focusing on her flaws, you both unite against a common enemy, transforming…

  • Ride the Trend, Believe in Trends

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    The destiny of any life is inevitably death. Industries and brands follow the same path. Don’t trace the trajectory of the Milky Way, But rather, ride the wheels of the era. Once you understand the cycles, You grasp your fate. Start from ZERO How to build a brand from ZERO? First, find your visual impression.…

  • When you try to please everyone, you lose your distinct style.

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    No need for positioning Brands with annual sales under $100 million don’t need to focus on positioning.Sometimes, positioning can be a distraction; you might not need it at all.For these brands, pricing is key. Non-practical brands are priced high, as a premium price creates a barrier to entry and gives a sense of exclusivity. They…

  • Learn to leverage everything

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    “Everyone has a chance to be famous for 15 minutes, which could be your opportunity to shine and potentially a lifetime endorsement of trust.” Lead Starting from nothing with no background… 99% of entrepreneurial ideas die due to a lack of resources. So, how do those self-made brands get started? Some rely on their partners,…

  • Do not create cognition; instead, borrow it.

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    Whatever is in her mind, that’s what you should use. Lead “Shaping a person’s character takes time, while changing someone’s mind requires money. Time and money, coincidentally, are the most precious commodities in a market economy. A small brand often cannot afford high costs, so every branding effort you make should leave an indelible mark…