Tag: Be vigilant in peace time
-
When you try to please everyone, you lose your distinct style.
No need for positioning Brands with annual sales under $100 million don’t need to focus on positioning.Sometimes, positioning can be a distraction; you might not need it at all.For these brands, pricing is key. Non-practical brands are priced high, as a premium price creates a barrier to entry and gives a sense of exclusivity. They…