Category: Profitable Reads

  • When you try to please everyone, you lose your distinct style.

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    No need for positioning Brands with annual sales under $100 million don’t need to focus on positioning.Sometimes, positioning can be a distraction; you might not need it at all.For these brands, pricing is key. Non-practical brands are priced high, as a premium price creates a barrier to entry and gives a sense of exclusivity. They…

  • Learn to leverage everything

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    “Everyone has a chance to be famous for 15 minutes, which could be your opportunity to shine and potentially a lifetime endorsement of trust.” Lead Starting from nothing with no background… 99% of entrepreneurial ideas die due to a lack of resources. So, how do those self-made brands get started? Some rely on their partners,…

  • Do not create cognition; instead, borrow it.

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    Whatever is in her mind, that’s what you should use. Lead “Shaping a person’s character takes time, while changing someone’s mind requires money. Time and money, coincidentally, are the most precious commodities in a market economy. A small brand often cannot afford high costs, so every branding effort you make should leave an indelible mark…