The destiny of any life is inevitably death. Industries and brands follow the same path. Don’t trace the trajectory of the Milky Way, But rather, ride the wheels of the era. Once you understand the cycles, You grasp your fate.
Start from ZERO
How to build a brand from ZERO?
First, find your visual impression.
Second, lack of budget is the core insight.
A brand must find its visual impression. For example, if you establish an account on TikTok, people see me with striking white hair, which becomes the visual impression. Of course, a visual impression isn’t limited to just one; for instance, driving a Unimog and a Ferrari also contributes to the visual impression. Combining Ferrari, Unimog, and white hair forms a powerful visual impression.
Have a core insight. What is the core insight? Every entrepreneur encounters budget constraints, which is the core insight. If a brand wants to compensate for a lack of budget with creativity, it must execute several marketing events. After you’ve executed several marketing events, you’ll find that this personal brand has taken shape.
Building a brand requires steps, but also methodology. Most small businesses, without careful reflection, lack a visual impression and marketing events. However, this approach is insufficient. In the era of traffic, they are easily overtaken by competitors with stronger execution.
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