Emotional tension
Advertising doesn't spread truth.
It spreads emotion. Marketing power is the ability to guide these emotions.
Like knowledge, wealth flows from the top down, whereas traffic flows from the bottom up.
Advertising isn’t about conveying truth or reality; it’s about spreading emotion. The essence of marketing power lies in the ability to steer emotions and direct traffic from lower to higher levels.
The essence of advertising lies in the brand, price, product functions, specifications, technology, and features. Advertising is the art of guiding emotions and influencing the subconscious desires of consumers.
