Creating a sense of superiority for affordable brands:
- Find a powerful endorsement: Cultivate a strong cultural or ethical endorsement, as lacking in technological prowess can be compensated by cultural strength, and so forth.
- Make users feel intelligent: Foster exclusive circles and introduce novel features exclusive to these circles to create a sense of belonging.
- Instill social panic: Sometimes, new movies or shows become significant conversation topics, inducing panic among those unfamiliar with them due to extensive media coverage, thus generating consumer demand.
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