Unified Ideology:
Why do you need to build a brand?
As an enterprise grows, it’s easy to lose sight of its original purpose, forgetting why it started in the first place. At this stage, every department vies for dominance, expanding its territory, while suppliers and managers seek their own interests. Meanwhile, external speculations and rumors abound.
The situation becomes precarious for the company. If the boss acts, it risks backlash; if not, chaos ensues. It’s at this juncture that the boss must launch a powerful brand campaign to unify the company’s image externally and align its internal ideology.
Every brand, at different stages, requires a unique brand manifesto. You must constantly remind those who are not loyal followers: Who you are, where you stand, and where you’re leading them.
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