Leverage Intelligence, Not Just Strength

April 18, 2024
by

Understanding the hidden meanings behind brand positioning statements can save you from unwisely spending on misguided purchases.

“Premium” positioning usually means higher pricing. “Professional” suggests facing strong competitors, positioning the brand as a second-place choice. “Far ahead” often indicates an attempt to capture the market with low prices.

“Cost-saving” targets lower-tier markets. “Service-focused” may imply actual service deficiencies. “Fast” typically correlates with low per-unit prices. “Happy” in beverages usually means extra sugar. “Zero sugar” often includes artificial sweeteners. “Energy” indicates the presence of ingredients like taurine and caffeine.

Like a movie where the protagonist’s underlying messages carry the crucial information, brands often communicate key points indirectly that they might hesitate to state openly.

Leave a Reply

Your email address will not be published.

Don't Miss

freecash make extra money at home

Honest Freecash reviews. How much you can earn from Freecash. Updating…

Contents1 What is Freecash?2 Sign-up Bonus3 Ways to make money3.1
quai web3 money docs

Quai Network, which raised $15 million in funding, opens for testnet token distribution

This testnet token can later be exchanged for mainnet tokens.
19 Credit Score Tips That Will Skyrocket Your Financial Health

[Vol.14] 19 Credit Score Tips That Will Skyrocket Your Financial Health (You’ll Thank #6!)

Contents1 Understand Your Credit Report2 Pay Your Bills on Time2.1