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Leverage Bias, Not Just Consensus

April 18, 2024
The impulse to consume is the cornerstone of civilization’s progress. Consensus is the endpoint of bias, and when things reach their endpoint, life ceases. Therefore, it is essential to continuously seek out biases within consensus because bias is what fuels vitality. Human

Leverage Intelligence, Not Just Strength

April 18, 2024
Understanding the hidden meanings behind brand positioning statements can save you from unwisely spending on misguided purchases. “Premium” positioning usually means higher pricing. “Professional” suggests facing strong competitors, positioning the brand as a second-place choice. “Far ahead” often indicates an attempt to

Learn to leverage everything

April 17, 2024
“Everyone has a chance to be famous for 15 minutes, which could be your opportunity to shine and potentially a lifetime endorsement of trust.” Lead Starting from nothing with no background… 99% of entrepreneurial ideas die due to a lack of resources.

Do not create cognition; instead, borrow it.

April 15, 2024
Whatever is in her mind, that’s what you should use. Lead “Shaping a person’s character takes time, while changing someone’s mind requires money. Time and money, coincidentally, are the most precious commodities in a market economy. A small brand often cannot afford
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