Novelty seeking
Why do people love new cars, new houses, and new relationships? It’s because humans inherently enjoy novelty and get bored with the old, while the essence of commercial civilization is to innovate and replace the old with the new.
If an entrepreneur constantly boasts about a product developed ten years ago, it likely indicates a lack of progress in the past decade. Perhaps the new products they developed are ineffective and fail to serve the mainstream market, gradually pushing them towards a more marginalized, lower-end market. This scenario often becomes the final destination for advertising agencies that lose their innovative edge.
Many “old guards” of the industry find themselves adrift when the prestigious platforms they once thrived on disappear. Without these platforms, they lose the value these platforms once conferred. Life has its ups and downs, but constantly dwelling on past successes can result in a lack of decisive action in today’s market. However, their experience remains a valuable asset; they could very well start anew in a different arena, applying their seasoned knowledge to new challenges.
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