Brand Taste

The first thing a mass brand needs to do is to survive. Brand Taste is the enemy of traffic.

For mass consumer brands at the current stage, the common people first need to satisfy their basic needs before seeking quality. However, many business owners mistakenly equate their personal tastes with the taste of the company and the brand.

It’s important to realize that 90% of consumers haven’t attended the prestigious universities you have or been part of your upscale circles. Thus, we say that taste is the enemy of traffic, and the first thing a mass brand needs to do is to survive.

Comments：

A few years ago, a smartphone brand, led by a boss who considered himself smart and tasteful, struggled to achieve significant sales and was repeatedly hindered by its supply chain. In the market, there might be 10 brands with similar quality smartphones, but this brand was the first to integrate elements like fan base, cost-effectiveness, brand, distribution, and hardware and software in an ‘internetized’ manner, pioneering a new era for domestic smartphones. Merely ‘having taste’ is not enough. After building up the brand, it successfully expanded into smart lifestyle products, and the brand grew stronger.