Brand Evolution:

To establish a brand, there must be four stages of evolution:

1. Specialize niche items.

2. Popularize specialized items.

3. Entertain popular items.

4. Intellectualize entertaining items.

There are various customer needs in the market, and naturally, there are specialized brands that launch these products. Niche products offer a more unique product experience, even if they do not appear on the bestseller lists of major e-commerce platforms.

Comments:

For instance, popularizing specialized astrophysics knowledge is like scaling an insurmountable peak, and that peak is Stephen Hawking. He was someone with an extraordinary gift for communication. ‘A Brief History of Time’ and ‘The Universe in a Nutshell’ use accessible language to explain profoundly complex questions about whether time has a beginning, whether space has boundaries, and the origins and fate of the universe.

Pages: 1 2 3 4 5 6 7 8 9 10