Do not create cognition; instead, borrow it.

Brand Price

Three Mistakes of Price Wars

1. Mistaking low prices for product strength.

2. Mistaking good service for brand power.

3. Mistaking buying traffic for influence.

If you only engage in price wars, you should not start a business. It’s time to pull back before it’s too late. If you lose a lot this year, you will lose even more next year. What has led to your current dilemma? Money earned by luck will eventually be lost. You must rethink! Learn to master product strength, brand power, and influence.

Brand power is the reputation.

Influence is the real money.

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