Brand Aging
How can a brand rejuvenate after aging?
First, update the packaging with some comics.
Second, make the slogans more rebellious with bold statements.
Third, hire a young, popular influencer as the spokesperson.
Fourth, engage in unexpected collaborations—the more unrelated, the better.
Fifth, launch mystery boxes.
Sixth, increase social media presence; even anti-fans can be beneficial.
Comments：
“Brands, like people, have life cycles. Once a brand’s strength begins to age, bold and sweeping changes are necessary to start anew.”
Leave a Reply