Creating Essential Needs
The art of creating essential needs is like a youth romance movie; the core of it is the selling of regrets.
- Establishing a Rival
- The Time Bomb
- Promise of Benefits
All perceived essential needs in the world are manufactured.
Establish a Rival: Your most despised competitor is pursuing her. Why aren’t you? Do you want to see her end up with someone else? Not pursuing her is your regret.
The Time Bomb: Everyone ages. Are you going to wait until she’s old to pursue her? Act now.
Promise of Benefits: Win her over, and you become the heir to the throne, the coolest guy around. Not pursuing her would be your regret.
What is an essential need? It’s something you desperately want but can’t have, which frustrates you. This sparks the desire to achieve it.
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