Creating Emotional Impact
There are no truly spontaneous emotions; they are crafted through three techniques:
- Exceeding Expectations
- Loss and Recovery
- Reunions After Long Separations
If she wants one dollar and you give her ten, wouldn’t she be moved? If he wants vegetables and you serve him meat, wouldn’t he be touched?
The ultimate human agony is losing loved ones. Make someone lose a loved one, then reunite them, and you can move a whole audience to tears.
Reunions after long separations—think of your own examples. When you’re moved, you’ve been successfully manipulated.
The South Korean documentary “Meeting You” uses advanced VR technology to let children interact with their deceased mothers, demonstrating the powerful emotional impact of these narratives. Each story of loss is heart-wrenching.
“All encounters in life are reunions after a long separation.” Many historic brands disappear for decades and then reemerge, like the “Violet Hair Salon” described by Ba Jin, which reopened in the Wukang Building.
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