Leverage Antagonism. Don’t please died-hard fan,take advantage of anti-fan

The Value of Flaws

When you try to please everyone, you often find that many people remain indifferent to you.

When you start being yourself, you discover that a group of people begins to appreciate you. For example, some Japanese cars are criticized for lacking style, and typically, products without a distinctive style tend to have weak brand power.

When you possess significant flaws, many people might dislike you, but that gives you a style; with a strong style, you attract devoted fans; and with devoted fans, you gain purchasing power.

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