Behind Every Awkward Moment
Behind every small awkward moment lies a big business opportunity, as the essence of a true need often stems from these minor embarrassments:
- Bad breath during a kiss sparked the entire oral hygiene industry.
- Getting stuck without a tow hook led to the development of four-wheel-drive vehicles.
- Forgetting home keys gave rise to smart locks.
- The inconvenience of not carrying cash prompted electronic payments.
- The embarrassment of not having money when hosting led to the creation of credit cards.
- The awkwardness of being in a restroom without toilet paper brought about the invention of smart toilets.
- Constantly feeling mentally unsharp has fueled the training industry. Remember, the essence of a real need is a minor embarrassment; that’s the key to successful sales.
Humans create two types of products:
- One type is intentionally created, like early humans crafting a spear to defend their territory.
- The other type arises unintentionally, where spontaneous ideas can drive progress in productivity and societal development.
Leave a Reply