Rejecting LOGO
Businesses with less than a million dollars don’t need LOGO.
LOGO poses a significant barrier to recognition. If you don’t have the money for promotion or branding, what’s the point of identification?
When you’re short on cash, stick to using words.
Remember, your brand name is your identification（logo）.
When you crave a bowl of rice noodles for breakfast or want to hit up a barbecue joint for supper, it’s the name of the place that comes to mind first, not its logo. Even with major brands, when you’re buying coffee or a phone, you don’t immediately conjure up their logos.
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